Brambas joins Lanzadera startup accelerator: the next step in our growth journey

We have some exciting news to share: Brambas is joining Lanzadera, the startup accelerator at Marina de Empresas, backed by Juan Roig.

We’re entering a particularly important moment for Brambas. 2026 is a year of growth, evolution and consolidation for the brand, and joining Lanzadera gives us a new boost as we take on our next stage.

A year of growth for Brambas

2026 is bringing big changes for Brambas, both in terms of our product and our commercial strategy. We’re expanding our offering and laying the foundations to take the brand to the next level.

“2026 is a very important year for our product. We’ve gone from working with two silhouettes, Calabria and Creta, to expanding our offering with sandals and clogs this spring. And we still have two new silhouettes coming this autumn. By the end of 2026, we’ll have grown from 2 to 6 silhouettes and from 20 to 54 models and colourways. It’s a huge step forward for us and allows us to offer a much broader and more versatile collection."

Marta Almodóvar, Co-founder & Product Director at Brambas

This product growth is being matched by an evolution in our distribution strategy, with the goal of reaching new customers and expanding the number of ways people can discover Brambas.

“Our ecommerce remains a key part of Brambas, and we want to continue growing strongly through our B2C channel. At the same time, this year we’re taking an important step forward in our commercial strategy by investing in B2B and opening up new marketplace channels throughout autumn and winter. We believe this combination will allow us to reach many more customers and build a commercial structure that is much better prepared to scale.”

Ángel Juárez, Strategy & Communications Director at Brambas

And now, Lanzadera

Brambas joins Lanzadera at a particularly important moment: we’ve demonstrated that there is a real market opportunity, we have an increasingly complete product offering, and we’re ready to take a major step forward in our ability to distribute and grow.

The latest Lanzadera cohort includes 124 startups, 88% of which are already generating revenue. Together, they represent companies tackling some of the biggest challenges facing businesses today, with a high level of maturity and execution capability.

For us, being part of this community means much more than joining an accelerator programme.

It means gaining access to knowledge, experience, support and a community of entrepreneurs with whom we can share challenges and learnings as we continue building the company.

And, especially, doing it from Marina de Empresas in Valencia, an ecosystem committed to turning innovative projects into companies capable of growing and making an impact.

Ready for the next stage

Our goal with Brambas has always been clear: to make barefoot footwear a desirable choice for more people.

We believe that taking care of our feet and moving more naturally shouldn’t mean compromising on design, style or the way we want to dress.

That’s why we’re building a different kind of barefoot brand: with attractive, aspirational design, sustainable materials and a proposition made for everyday life.

There’s an exciting road ahead.

• More products.
• More customers.
• More touchpoints.
• More markets.
• And an increasingly strong foundation for scaling.

Joining Lanzadera at this moment gives us the opportunity to accelerate that journey, learn from those who have already been through similar stages, and build the foundations for Brambas to grow much further.

This isn’t the end of a journey. It’s the beginning of a new chapter.

And we can’t wait to see where it takes us.