A FIGHT against OVERCONSUMPTION

40% of all garments manufactured on Earth are never bought, and never worn.

Our pre-order system allows us to produce what you buy. This way, we avoid waste and overconsumption.

To assess demand ahead of production, we incentivize purchases with our pre-order system, which offers up to 25% off during the launch stage. Once this phase ends, the items are available at full price.

THIS IS how IT WORKS

  • 1. YOU PRE-ORDER DURING LAUNCH PHASE

    When we launch a new item, we offer a pre-order system with discounts up to 25% in order to assess demand ahead of production.

  • 2. WE PRODUCE WHAT YOU BUY

    With your first orders in, we manufacture the models, colours and sizes chosen, avoiding overconsumption and unnecessary waste.

  • 3. CONTROLED STOCK AVAILABLE

    Once we understand the market fit, demand behaviour and best selling colours, our products become available at full price.